Mamaearth’s IPO Financials: Assets, Revenue, Profit, Net Worth

In recent years, the Indian consumer goods industry has witnessed a significant transformation, driven by the emergence of digital-first brands. Mamaearth, a flagship brand of Honasa Consumer Limited, has played a pivotal role in this transformation. As a result, the Mamaearth IPO has garnered considerable attention from investors and the business community. In this blog, we will delve into the financials of Mamaearth’s parent company, Honasa Consumer Limited, and provide insights into its growth trajectory.

About Honasa Consumer Limited

Founded in 2016, Honasa Consumer Limited is a rapidly growing digital-first beauty and personal care company in India. The company’s Managing Director, Varun Alagh, has led the organization with a vision to create products that cater to the evolving needs of consumers in the beauty and personal care industry.

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See Also: Honasa Consumer Limited IPO GMP (Mamaearth IPO GMP)

Mamaearth: A Flagship Brand

Mamaearth, the crown jewel of Honasa Consumer Limited, was launched in 2016. The brand has a clear mission – to offer consumers safe-to-use, natural products that address their beauty and personal care concerns. Mamaearth has gained a reputation for its commitment to toxin-free beauty products made from natural ingredients.

See Also: Upcoming IPOs

Expansion and Diversification

In addition to Mamaearth, Honasa Consumer Limited has strategically expanded its portfolio. The company has added five new brands to its product lineup, creating a ‘House of Brands’ architecture. These brands include The Derma Co., Aqualogica, Ayuga, BBlunt, and Dr. Sheth’s. This diversification has allowed Honasa to cater to various segments within the beauty and personal care industry, including baby care, face care, body care, hair care, color cosmetics, and fragrances.

Mamaearth Financial Overview

To better understand the financial health and growth trajectory of Honasa Consumer Limited, let’s take a closer look at the financials of the company for the years ending on March 31, 2022, March 31, 2021, and March 31, 2020.

Financial Performance (Amount in ₹ Crore)

Period Ended31 Mar 202231 Mar 202131 Mar 2020
Profit After Tax14.55-1,332.21-428.05
Net Worth705.62-1,765.14-437.17
Total Borrowing3.591,954.00592.76

Mamaearth Financial Graphs

Line Chart

Key Takeaways:

  1. Asset Growth: The company’s assets have shown remarkable growth, reaching ₹1,035.01 crore as of March 31, 2022, up from ₹302.64 crore in the previous year. This indicates a substantial increase in the company’s resources, which can be attributed to its expanding brand portfolio and market presence.
  2. Revenue Surge: Honasa Consumer Limited has witnessed substantial growth in its revenue. The revenue for the financial year ending March 31, 2022, stood at ₹964.35 crore, marking a significant increase from the previous years. This growth can be attributed to the company’s ability to resonate with consumers, offering them natural and safe products.
  3. Profit After Tax Turnaround: One of the most notable highlights is the turnaround in the company’s profit after tax. After posting significant losses in the previous years, the company reported a profit of ₹14.55 crore in the fiscal year 2021-22. This turnaround demonstrates the effectiveness of Honasa Consumer Limited’s strategic initiatives and its ability to capitalize on the growing demand for natural and safe personal care products.
  4. Net Worth Improvement: The company’s net worth has shown a remarkable improvement, reaching ₹705.62 crore in March 2022. This indicates that Honasa Consumer Limited is steadily building a solid financial base, which is essential for long-term sustainability and growth.
  5. Borrowing Management: The company’s borrowing has been relatively stable, indicating that it is managing its debt effectively as it continues to expand its product portfolio and market presence.


Honasa Consumer Limited’s journey, led by brands like Mamaearth, exemplifies the success of digital-first beauty and personal care companies in India. The financial data for the fiscal year ending March 31, 2022, reveals impressive growth in assets, revenue, and profitability. The ability to turn a profit after previous losses is a significant milestone for the company. These financials, coupled with its diversified brand portfolio, position Honasa Consumer Limited as a strong contender in the Indian beauty and personal care industry.

Investors and industry enthusiasts are closely watching Mamaearth’s IPO, anticipating strong interest and investment, given the company’s impressive financial performance and its commitment to natural, safe, and consumer-focused products. As the Indian consumer goods industry continues to evolve, Honasa Consumer Limited’s journey is a testament to the power of innovation and market responsiveness in the digital age.

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